Brief
Launch Bundy’s first-ever Alcoholic Ginger Beer and make it the drink of Aussie summer – on the couch, at the pub, and in the stands.
Launch Bundy’s first-ever Alcoholic Ginger Beer and make it the drink of Aussie summer – on the couch, at the pub, and in the stands.
Approach
We created a through-the-line campaign that tied Bundy’s new lighter drop to the heart of Australian cricket culture. Inspired by the psychology of fan connection, we positioned Bundy Alcoholic Ginger Beer as the spark that brings fans together – from Bundy’s Backyard activations at stadiums to social, retail and broadcast moments across the season.
We created a through-the-line campaign that tied Bundy’s new lighter drop to the heart of Australian cricket culture. Inspired by the psychology of fan connection, we positioned Bundy Alcoholic Ginger Beer as the spark that brings fans together – from Bundy’s Backyard activations at stadiums to social, retail and broadcast moments across the season.
Mediums
Shopper, experiential, social, TV, digital, PR, sponsorship.
Shopper, experiential, social, TV, digital, PR, sponsorship.
Result
A refreshingly simple, fun and inclusive campaign that turned a product launch into an annual summer ritual – and gave cricket fans a new reason to raise a Bundy.
A refreshingly simple, fun and inclusive campaign that turned a product launch into an annual summer ritual – and gave cricket fans a new reason to raise a Bundy.
