Brief
Make Captain Morgan the go-to party spot at Splendour in the Grass.
Make Captain Morgan the go-to party spot at Splendour in the Grass.
Approach
We built a festival playground that brought the brand’s spice to life – a full-throttle tiki-style bar packed with music, games and good old-fashioned mischief. By day it was a chill escape; by night it turned into the island’s wildest dance floor. Every detail invited festivalgoers to ‘get their spice on’ – and they did, in droves.
We built a festival playground that brought the brand’s spice to life – a full-throttle tiki-style bar packed with music, games and good old-fashioned mischief. By day it was a chill escape; by night it turned into the island’s wildest dance floor. Every detail invited festivalgoers to ‘get their spice on’ – and they did, in droves.
Mediums
Experiential, live activation, music partnerships, on-ground social.
Experiential, live activation, music partnerships, on-ground social.
Result
A packed house all weekend, countless drinks poured, and Captain Morgan crowned the unofficial spirit of Splendour.
A packed house all weekend, countless drinks poured, and Captain Morgan crowned the unofficial spirit of Splendour.
