Brief
Show Aussies how the Google App can solve everyday problems in seconds.
Show Aussies how the Google App can solve everyday problems in seconds.
Approach
We turned everyday curiosities into clever contextual ads — hundreds of them — each written like a real query people might ask Google. The result was a campaign that felt personal, playful and instantly relatable, appearing everywhere from OOH to socials to TV to cinema screens.
We turned everyday curiosities into clever contextual ads — hundreds of them — each written like a real query people might ask Google. The result was a campaign that felt personal, playful and instantly relatable, appearing everywhere from OOH to socials to TV to cinema screens.
Mediums
Digital, TVC, cinema, OOH, social.
Digital, TVC, cinema, OOH, social.
Result
1,000,000+ app downloads (up 17%), a 15% lift in voice searches, and an ADMA Grand Prix win — proving that the right question can be a powerful answer.
1,000,000+ app downloads (up 17%), a 15% lift in voice searches, and an ADMA Grand Prix win — proving that the right question can be a powerful answer.