Brief
Launch Great Northern Light and bring ‘It’s Light Time’ to life in-store and online.
Launch Great Northern Light and bring ‘It’s Light Time’ to life in-store and online.
Approach
I turned a simple ATL line into a living shopper idea – creating fun, occasion-based messaging and bold POS that gave Aussies “permission to play in the everyday.” Each element connected moments, mates and beer in one easy move from shelf to sip.
I turned a simple ATL line into a living shopper idea – creating fun, occasion-based messaging and bold POS that gave Aussies “permission to play in the everyday.” Each element connected moments, mates and beer in one easy move from shelf to sip.
Mediums
Shopper, digital, POS, social.
Shopper, digital, POS, social.
Result
A fresh, uplifting campaign that made light feel like a lifestyle – sparking conversation, consideration and fridge space across the country.
A fresh, uplifting campaign that made light feel like a lifestyle – sparking conversation, consideration and fridge space across the country.
