Brief
Make M&M’s the hottest ticket at the Australian Open.
Make M&M’s the hottest ticket at the Australian Open.
Approach
We cranked the fun up to eleven – building a riot of colour, chaos and charm that pulled fans in like a magnet. From slick renders to an all-out brand playground, it was pure dopamine with a purpose. Some fans queued 45 minutes just to get a taste.
We cranked the fun up to eleven – building a riot of colour, chaos and charm that pulled fans in like a magnet. From slick renders to an all-out brand playground, it was pure dopamine with a purpose. Some fans queued 45 minutes just to get a taste.
Mediums
Experiential, retail, social, digital capture.
Experiential, retail, social, digital capture.
Result
50K visitors. 13K photos. $400K in sales from a $250K target – and one giant reminder that joy sells.
50K visitors. 13K photos. $400K in sales from a $250K target – and one giant reminder that joy sells.
