Brief
Get Aussies to experience Samsung’s new Nightography feature – and fall in love with shooting after dark.
Get Aussies to experience Samsung’s new Nightography feature – and fall in love with shooting after dark.
Approach
We turned Fed Square into a glowing playground for night photography, building an immersive six-room activation that let people test-drive the Galaxy S22 in total darkness. Every shot they captured was theirs to keep and share – lighting up social feeds across the country.
We turned Fed Square into a glowing playground for night photography, building an immersive six-room activation that let people test-drive the Galaxy S22 in total darkness. Every shot they captured was theirs to keep and share – lighting up social feeds across the country.
Mediums
Experiential, digital, social, event activation.
Experiential, digital, social, event activation.
Result
2,700+ walkthroughs over 10 days, 74% non-Samsung users, and 79% left ready to buy.
2,700+ walkthroughs over 10 days, 74% non-Samsung users, and 79% left ready to buy.
