Brief
Get Gen Z and Millennials to give a shit about vitamins.
Get Gen Z and Millennials to give a shit about vitamins.
Approach
We used comedy as our weapon of choice – teaming up with The Inspired Unemployed to create a story that unfolded through wild PR moments, fake resignations and a completely made-up product: Instant Rizz Gummies. It blurred the line between wellness and pure entertainment – and people couldn’t get enough.
We used comedy as our weapon of choice – teaming up with The Inspired Unemployed to create a story that unfolded through wild PR moments, fake resignations and a completely made-up product: Instant Rizz Gummies. It blurred the line between wellness and pure entertainment – and people couldn’t get enough.
Mediums
Social, PR, influencer, shopper, digital.
Social, PR, influencer, shopper, digital.
Result
+39.5% retail sales lift, 53 million reach, and 1,500 fans begging for a product that never existed.
+39.5% retail sales lift, 53 million reach, and 1,500 fans begging for a product that never existed.
