Brief
Build a smarter, more connected digital experience for Volkswagen drivers and fans.
Build a smarter, more connected digital experience for Volkswagen drivers and fans.
Approach
Over several years, I led the creative across Volkswagen’s entire BTL digital ecosystem – from CRM, social and content to digital display and website redesigns. Every piece was crafted to bring the brand’s personality to life online and make every interaction – from a banner click to a test drive booking – feel unmistakably Volkswagen.
Over several years, I led the creative across Volkswagen’s entire BTL digital ecosystem – from CRM, social and content to digital display and website redesigns. Every piece was crafted to bring the brand’s personality to life online and make every interaction – from a banner click to a test drive booking – feel unmistakably Volkswagen.
Mediums
CRM, digital, social, content, web, podcast, UX.
CRM, digital, social, content, web, podcast, UX.
Result
A consistent, high-performing digital presence that helped modernise the brand’s customer experience and connect thousands of Aussies with their next drive.
A consistent, high-performing digital presence that helped modernise the brand’s customer experience and connect thousands of Aussies with their next drive.
